"PRIM ITALIA", firm specialized in planning and production of industrial machines for breadsticks, pizzas and similar products, was established in 1980.

Promoting partners have a strong over 40 year-old experience in industrial bread production, begun with the company "Grissinatrice Rinaldo Rossi" which, in the 50's was the only firm with a breadstick production area and a workshop for breadstick machines production. All this continued until the 60's when the two productions were separated: breadstick production was handed over, while the machine production continued with the trademark "Grissinatrice Italiana".

Since 1980 the tradition of "Grissinatrice Italiana", known all over the world, is kept alive by "PRIM ITALIA" which, thanks to its experience, has kept on studies and production of machines allowing to optimize production, leaving unchanged products genuinity and fragrance.

The firm, internationally competitive, is characterized also by the high tecnological and computerization level, associated with reliability and care, personally granted by promoting partners.